Creditable’s Approach to Sustaining Journalism and Catering to Modern Readers
Introduction:
Recent research by Toolkits and National Research Group reveals a striking trend: over half of digital publication readers actively seek ways to bypass paywalls, and a significant majority avoid sites with paywalls altogether. This behavior points to a growing ‘paywall fatigue’ among readers, especially younger generations, who are more likely to seek content without payment.
The Paywall Challenge
The study indicates a slight decline in paywall circumvention compared to the previous year. While this may signal a positive shift, with economic conditions easing and readers finding more value in subscription products, the challenge remains. Publishers are grappling with the need to secure their content more tightly while also striving to engage a new audience and convert them into paying subscribers.
Creditable’s Role in the Evolving Landscape
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